Announcement: WhiskyBrother Store!
Dear Whisky-Friends, near and far,
You may have heard me make mention of an impending big announcement. Life has run its usual delayed course, but the undertaking in question is finally in an advanced enough state that I am comfortable sharing the news that has excited me (and given me sleepless nights) for the last several months.
I am genuinely excited to reveal that WhiskyBrother is expanding beyond just a humble blog. Within mere weeks, I will proudly (and with a healthy dose of consternation) open the doors to a WhiskyBrother specialty whisky store here in Johannesburg.
The store will be the first of its kind in Johannesbug; specialising only in whisky and related paraphernalia (glassware, books, magazines, etc.). Within a few weeks of opening, I plan on having the largest selection of whisk(e)y held in a brick-and-mortar store in the country (and indeed the continent). I hope for the store to become a focal point of the Johannesburg whisk(e)y community; a place catering for all those interested in whisk(e)y, no matter their knowledge or experience. A place to learn, taste and experience all things whisk(e)y.
A store of this kind is conspicuously absent from the local Johannesburg whisky community and, as a passionate whisky drinker myself, I have dreamt of opening such a store for the last several years. Fortunately, after raising the necessary capital earlier this year, I actively began working on the concept and navigation of the necessary bureaucratic red-tape. In July I made the final commitment of resigning from my employer and have since been dedicated to getting the project up and running.
The store will be located in the Hyde Park Corner mall and is currently under construction. Although there are still several dependencies, the expected opening date is Monday the 26th of November.
I have many, many exciting ideas and plans, but my main focus of attention for now is getting the store open. After that you can expect new developments on a monthly basis, from tastings to clubs and exclusive whiskies.
As a fellow whisky enthusiast and blog reader, I wanted to inform you about the store in my own words before the professionals take the lead. (Although his blog will always be in my own words!) Please feel free to contact me if you have any questions or would like to know more. This is a labour of love, and I am only too happy to share my ideas and involve all those who are interested. I will also use the blog to post updates and images as the construction and fittings progress.
I look forward to seeing you in the WhiskyBrother store!
Your brother in whisky,
The below images are renderings of the store. Although some changes have been made, these representations are 90% accurate and give a very good indication of what the final creation will look like: